Amazon photography
Need to get more clicks & conversions on your Amazon listings? Change your product photos with these guidelines.

Main Image

The primary image is the first thing customers see. As it sounds like the thumbnail image every time a shopper pursuit of something, this picture will settle if the consumer even selects your listing. It is important it compares on the competition!

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Amazon has strict standards for the main image. Is really a steps involved:

- Should be edited to experience a pure white background (RGB 255, 255, 255).
- Must offer the full product, simply the item. No confusing additional objects.
- Must be a professional-quality image: in focus, full color, and well-lit. No dark, grainy, or blurry images.
- Must fill 85% of frame or even more.
- No additional text, graphics, or inset images.

Those rules can be hard to maintain track of, but it is essential to do so. In the event the main photo is just not as much as Amazon's standards, your listing might be suspended, costing you time and effort, stress, and funds!

Beyond that, I propose shooting the merchandise from straight on-no weird angles. Make sure the lights are brilliant looking and that the item appears in keeping with color inside the photo. Look at your competitors, whenever possible. Imitate the photos that are and carry out the best on Amazon. Also, pretend you're the customer. Which listings cause you to desire to click? How can you arrange the item making it look its best?

Supporting Images

The supporting images count, too! I propose adding 5 to eight photos that showcase the product or service differently. Below are great tips for getting the most out of your supporting images:

Show the Scale-Supporting images enable you to use backgrounds or another objects to be able to showcase the size and style and scale with the product. Think everyday routine and where/when/how your product or service will be used. When it requires snow - find snow! Can it go on a car? Head out to the garage. One of many easiest things you can do is merely ask you to definitely hold it as you have a picture. Hands are a fun way to indicate scale.

For instance, Recently i were required to photograph a finger brace with lots of confusing straps and Velcro pieces. For starters, the product or service simply didn't photograph well on its own-it just seemed like a jumbled pile of Velcro. Plus, it was difficult to work out how the brace fit onto a hand. That photo shoot definitely required aid model, both to really make the product look good and to inform consumers on how to apply it.

Use Informational Graphics-Though graphics regardless of the sort are dissalowed the main image of an Amazon listing, you're able to utilize them within your subsequent images. You need to use text and arrows to indicate the functions and benefits of the product and show its exact dimensions. It's also possible to add badges (such as "Quality Guaranteed" or "BPA Free") which I highly suggest doing.

Find some good Close-ups-This is particularly important when the product is loaded with lots of detail or an interesting surface finish. Texture, quality, and splendid materials all make use of clean, clear, close-ups!

Work with a Model-Not best of luck uses a model, but in my opinion - 99.9% must have one. The .01% of listings We are letting off the hook involve clear poly bags, and even this is a stretch. It is my professional opinion that each product listing gains advantage from a single. Your model could be a child, adult, or animal. Consumers can put themselves to the model's shoes and movie themselves utilizing your product. This sort of psychology immediately increases conversion. I suggest using realistic models since you wish to showcase the product, not anybody. So, don't worry if you cannot afford a glamorous supermodel, your girlfriend, grandmother, husband, or neighbor across the street is going to do all right